Mason County Research Center

Mason County Historical Society – Ludington, Michigan
Architectural and Interpretive Master Plan

Working with its architectural partner, and drawing on van Heest’s interior design and space planning skills, the firm provided schematic design for the conversion of a former 10,000 SF bank building to offices and research center for the Society. Moving the archival collection of the Society to this building is the first step in being able to expand the interpretation at the Society’s Historic White Pine Village.

LvH has developed exterior marketing graphics, and is developing marketing displays for the lobby as well as specialized cabinetry for collection storage and an exhibit that interprets the city’s founding businesses.  

Mason County Historical Society – Ludington, Michigan
Logo Development

When the Mason County Historical Society purchased a downtown Ludington building to convert to a research center, archive storage, gift store, and ticket sales center for its two museum facilities, it realized that the three facilities would need to be marketed together, and the three current logos had no visual relationship conducive to collective branding.  LvH undertook a new branding exercise to develop three related logos.  The firm used the icons and colors of the two existing logos and created a third for the research center with care taken to assure that logos could be used independent of each other or together in vertical or horizontal fashion in all varieties of media, including digital and print, and in both large and small scales.